You launched your marketing campaign, site visitors is flowing, and your Voluum dashboard exhibits… nothing. Or visits with out conversions. Or numbers that look nothing like what your site visitors supply stories.
Take a breath. Typically, the issue isn’t some deep technical failure. It’s a typo, a hyperlink pasted within the unsuitable place, or two platforms set to totally different time zones. Listed below are the 4 points we see most frequently, what normally causes them, and the way to repair every one.
1. No visits recorded
You’re shopping for site visitors, however Voluum exhibits zero visits.
Firstly, just remember to are literally shopping for site visitors. For that to occur, your marketing campaign must be accepted, you must have funds, and there must be site visitors that matches your standards. Should you’re too particular along with your concentrating on or your bids are too low, you received’t see any guests coming in even when your setup is flawless.
The most typical technical trigger: you submitted the unsuitable hyperlink to your site visitors supply. Visits are recorded when somebody prompts your marketing campaign URL. Should you pasted your touchdown web page URL or supply URL into the site visitors supply as an alternative, guests go straight to the web page, skip Voluum totally, and no go to is registered. Return to your site visitors supply and ensure the vacation spot hyperlink is the marketing campaign URL you bought from Voluum (or the lander or supply monitoring URL in case you use direct monitoring).
Should you use direct monitoring, examine the Marketing campaign monitoring script. With this technique, Voluum data visits via a monitoring script positioned in your touchdown web page or supply web page. No script, no visits. Should you see a “Lacking marketing campaign ID” entry in your Error log, that’s your reply.
Examine the URL itself. A clean house left in a URL, a misspelled monitoring area, or a website mismatch (you switched your monitoring area however forgot to replace the hyperlinks) will quietly break monitoring. Copy and paste hyperlinks as an alternative of typing them, and use the identical monitoring area throughout the entire funnel.
2. Visits recorded, however no conversions
Site visitors reaches your pages, however the conversion column stays at zero.
First, make certain conversion monitoring is definitely arrange. Conversions don’t report themselves. You want both a postback URL submitted to your affiliate community or a conversion monitoring script positioned in your thanks web page. It’s surprisingly simple to skip this step throughout setup.
Examine the postback URL for typos. If the clicking ID parameter within the postback doesn’t match what the community sends, or in case you copied the URL solely partially, conversions received’t come via. The Error log will present a “Postback request invalid” message when one thing’s off with the setup.
Examine your timestamp settings. By default, Voluum stories conversions below the time of the unique go to, not the time the conversion occurred. So if a go to got here in on Monday and the conversion fired on Wednesday, you received’t see it in a report filtered to Wednesday solely. Widen your date vary to incorporate the go to date, or change to postback timestamp reporting within the normal settings. It’s important to evaluate the identical time ranges in the identical time zones for the comparability to make sense.
And typically, actually, it’s the site visitors. In case your setup checks out and the Error log is clear, it’s possible you’ll merely have visits that don’t convert. That’s an optimization drawback, not a monitoring drawback.
3. Conversions within the community, however not in Voluum
Your affiliate community exhibits conversions, however Voluum doesn’t. For the reason that community is the supply of that knowledge, one thing is breaking on the best way again to Voluum.
Examine the postback URL in your community’s panel. That is the primary trigger. Ensure that the total Voluum postback URL is pasted accurately, along with your monitoring area spelled proper and the clicking ID placeholder in place. One unsuitable character and the community fires postbacks into the void.
Just be sure you use right monitoring parameters. Voluum must confirm if the clicking ID worth it handed in a proposal URL matches the one reported in a postback to acknowledge a conversion. Should you’ve added an affiliate community in Voluum from a template and appended the monitoring parameter proven beneath supply URL within the supply kind, every part ought to work wonderful. However in case you didn’t use templates, make it possible for the monitoring parameter in supply URL (fairly often ‘s2’) and the corresponding token that shops this worth in a postback URL (fairly often {s2}) is identical as in your affiliate community’s documentation.
Be careful for case sensitivity. Token names are case delicate, so {clickid} and {clickId} are usually not the identical factor. Double examine that parameter names match precisely what the community expects.
Should you use a conversion pixel as an alternative of a postback, do not forget that pixels depend on cookies. If a customer’s browser blocked them, that conversion can get misplaced. Server-to-server postbacks are extra dependable, so use them every time your community helps it.
The excellent news: these conversions aren’t gone ceaselessly. You may seize the clicking IDs out of your community’s report and add them to Voluum manually with the Conversion add characteristic, so your stats keep correct whilst you repair the foundation trigger.
4. The numbers don’t match
Voluum says one factor, your site visitors supply says one other. Earlier than you panic, know this: an ideal match nearly by no means occurs. Some occasions all the time get misplaced to connection errors and timeouts, and a distinction of as much as round 10% is taken into account regular. If the hole is greater than that, right here’s the place to look.
Time zones. That is the basic. In case your site visitors supply stories in UTC+2 and Voluum in UTC-7, “yesterday” means two various things on every platform. Set Voluum’s report time zone to match your site visitors supply’s, or a minimum of be sure you evaluate the identical time intervals.
Distinctive vs. all visits. Many site visitors sources rely solely distinctive visits, whereas Voluum counts each go to by default. Allow the Distinctive visits column in Voluum to match apples to apples.
Conversion reporting time. As talked about above, Voluum attributes conversions to the go to time by default. Your site visitors supply seemingly stories them for the time being they occurred. Identical conversions, totally different days, totally different totals.
Filters and guidelines on the site visitors supply facet. Bot filters or concentrating on guidelines on the supply can trim site visitors earlier than it reaches Voluum, creating a spot between what the supply counts and what you see.
Catch issues earlier than they price you cash
Two habits will prevent from most of those complications.
Take a look at each marketing campaign earlier than launching. Voluum has a devoted take a look at mode that allows you to stroll via your entire funnel, go to, click on, and conversion, with out polluting your actual stats. 5 minutes of testing beats a day of misplaced site visitors.
Examine the Error log often. It’s accessible on each plan and it tells you precisely what’s breaking: invalid postbacks, lacking marketing campaign IDs, damaged redirects. When one thing seems to be off in your stories, this must be your first cease.
The underside line
Most monitoring points come right down to a hyperlink within the unsuitable place, a typo in a URL, or two platforms disagreeing on what time it’s. Examine the straightforward stuff first. It’s normally the reply.
