Friday, November 6, 2026

Girls in Know-how: Sarah Ulmer

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Liquid Internet’s Assist Supervisor on her farm upbringing, studying to adapt, and what retains her motivated.

Women in Technology - Sarah Ulmer
“The longer term is so brilliant for girls in tech,” says Ulmer. “There are such a lot of extra doorways open now than there was. And I believe extra will proceed to open. There isn’t something we will’t do.”

Sarah Ulmer will at all times be a Texan. Although she was born in Portland, Oregon, and now lives in Oklahoma, she grew up on her grandfather’s ranch within the small city of Jefferson, Texas. It was a childhood stuffed with chickens and horses, recent watermelon and corn. When she wasn’t enjoying the clarinet or operating observe, Ulmer hung out together with her sister enjoying exterior or using horses. “It was a good way to develop up,” she says. “One in all nowadays, I hope to personal a chunk of property like that the place my children can spend their days enjoying like my sister and I used to.”

For the previous six years, Ulmer has introduced the sense of journey and essential work ethic of rising up on a farm to her work in tech. “After I first began with iThemes in 2015, I barely knew what WordPress was,” she says. “I labored with the advertising and marketing division and shortly discovered about WordPress, plugins, and a lot extra. I used to be moved to Gross sales Assist the subsequent yr.”

Now, Ulmer works as Liquid Internet’s Assist Supervisor, aiding the Assist Staff of their day-to-day operations, together with assist tickets, documentation, testing, and coaching. “I’m additionally chargeable for aiding prospects with their account providers wants,” Ulmer says. “I assist folks with their purchases, accounts, pre-sales questions, gross sales and promotions, upgrades, and questions on their plans. I like serving to prospects determine what packages they want, repair account points, and switch cancellations into renewals.”

The fixed change of working in tech is a side of the job Ulmer loves. “This isn’t one thing that comes simple for me,” she says, “so it’s made me a greater individual. You need to be taught to adapt—and adapt shortly—as a result of expertise modifications so incessantly. You need to sustain.”

Ulmer says the 2 most influential folks in her profession journey have been her dad and mom. “They had been such exhausting employees, and I discovered that having an excellent work ethic is extra than simply exhibiting up on time. You place one hundred pc in always. They at all times informed me I might do something. And I believed them. I nonetheless do. However they made positive I knew that success would come by exhausting work.”

Her drive is obvious in her work at Liquid Internet, having lately crafted essential inner paperwork about utilizing account and cost techniques. “Just lately, I used to be tasked with creating onboarding templates for brand new and cross-training workers. These are detailed lists of things {that a} new or cross-training worker would want to be taught earlier than they will take their very own tickets,” she says. “A template was created for every of our merchandise in order that it’s geared particularly towards these objects. And reasonably than having new workers ‘sink or swim’, they take time studying the brand new expertise.”

It’s love for her staff, her prospects, and her children that hold Ulmer centered day in and time out. “I believe there are a few issues that inspire me, primary being the staff I work with at Liquid Internet. They’re a improbable group of individuals, and so they inspire me to be the perfect I might be. Our prospects additionally inspire me. I need them to have an excellent expertise from buy, set up, and licensing, all the way in which to assist. And every thing in between. My third and most essential motivation is my three children.”

When she’s not at work, Ulmer enjoys spending time together with her youngsters and watching NFL video games. “Within the fall, I like spending time within the yard watching the youngsters play soccer and run round having enjoyable.”

Ulmer has sage recommendation for girls contemplating a profession in tech. “Don’t really feel intimidated. Should you’re excited about one thing, go for it. Should you don’t know something about it, be taught. Don’t let something cease you. If one door closes, open one other one. Hell, kick it down. Make your individual path and do what you wish to do.” She is assured that the atmosphere for girls in tech will solely proceed to enhance. “The longer term is brilliant for girls in tech,” says Ulmer. “There are such a lot of extra doorways open now than there was. And I believe extra will proceed to open. There isn’t something we will’t do.”



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