Guys, I can’t stand these articles on free promotion anymore as a result of they’re simply stuffed with bullshit.
Recommendation like “Create e mail advertising and marketing campaigns” or “Do affiliate marketing online” is only a waste of time. The recommendation is sweet, however very normal and impractical. The place to get emails for sending out newsletters, and the best way to distribute an associates program?
So let’s do that otherwise. I’ll simply let you know what we at Letterly truly tried and what number of installs we truly acquired.
Oh, sure, it’s essential to say beforehand:
- Right here I’m not speaking about ASO (App Retailer Optimization). All the outcomes under already embrace natural installs.
- We’re not contemplating Android right here. We’ll concentrate on Apple for example.
On this article, I’ll present you what precipitated the assorted peaks on this diagram.
The height on the launch is defined by the truth that App Retailer prioritizes displaying a brand new utility to know its efficiency. Additionally, in fact, we informed our associates and shared on our social networks that our app has been launched. Subsequently, the visitors declines and stabilizes at round 10–20 downloads which is the affect of ASO.
There are two methods to advertise on Hacker Information:
- Describe your product in Present HN. Simply make a brief put up on this part, that’s it. Right here’s an instance.
- Share attention-grabbing tech articles in your web site. Instance.
We solely did the primary one — Present HN. Our put up didn’t accomplish that effectively on Hacker Information (10 upvotes), nevertheless it briefly hit the highest spot. It led to some installs. It’s clearer on the graph:
Outcome on peak day: 55 installs.
With Reddit, you can also make a put up that will get various views. As an illustration, right here’s my put up that acquired 34k views.
I attempted subreddits r/Entrepreneur and r/SideProject.
One of many points with Reddit is that it’s labor-intensive. You want to have excessive karma (score system based mostly on upvotes to your posts and feedback) and keep away from getting banned. And to do this, it’s a must to write different posts and feedback that don’t promote your product however spark curiosity amongst readers.
One other challenge is that in our case, we hardly observed any affect on installs:
Outcome on peak day: 26 installs.
We launched Letterly on Product Hunt on Saturday. We grabbed the #1 product of the day. In brief, we merely deliberate forward and gathered lots of people able to help us.
Sure, it’s value it, we lastly began seeing important volumes.
Outcomes have been:
- Saturday: 203 installs (launch day)
- Sunday: 181 installs
- Monday: 330 installs (included in e mail digest the place we have been #1)
- After a month: 109 installs (talked about on PH Twitter)
On this article, I don’t point out cash, however I can say these weren’t empty installs. A good proportion of them later turned paid subscribers.
It’s arduous to affect this channel, they normally determine who to speak about. After hitting #1 on Product Hunt, we began getting observed by some AI-related newsletters.
One of the noticeable is Superhuman. Its affect was important, it helped lengthen the impact from Product Hunt:
Outcome on peak day: 168 installs.
This was an sudden discover. The concept of the platform is that you simply launch there earlier than you launch your app. You possibly can ship a Testflight hyperlink there or a touchdown web page with pre-registration or only a survey kind (which we did).
The benefit for individuals is that they get early entry to merchandise.
There may be an viewers there! I like to recommend Betabound for constructing an preliminary e mail checklist to whom you’ll be able to ship the app as the primary customers.
Outcome: 300+ emails
We are able to’t monitor how many individuals put in the app, however we obtained suggestions from them and noticed extra installations on mailing days.
Oh, you’ve most likely seen these individuals promoting “Record of 9999+ app directories.”
Effectively, that turned out to be bullshit, virtually not one of the directories introduced even a barely noticeable outcome.
Outcome: no
You would possibly suppose Betalist is like ProductHunt on a smaller scale. I didn’t see any spikes on the day of posting on Betalist. The one factor which may assist perceive the dimensions: in Google Analytics we had 670 referrals from Product Hunt and 53 referrals from Betalist.
So, for the sake of fifty–60 individuals, you would possibly need to strive, however don’t anticipate a lot.
Outcome: nearly unnoticed
We nonetheless have a lot left to strive. I hope what we’ve already tried shall be helpful to you, serving to you allocate the restricted sources extra successfully.
This text was in a short time written with the assistance of Letterly app you simply examine. I recorded my concepts and acquired a well-prepared draft, which I then manually enriched with numbers and particulars.
I’d additionally wish to say that that is my first expertise in writing articles, so I hope I will proceed sharing helpful tales with you.
Good luck along with your startup!