How you can Be a Visitor on a Podcast – Sensible Passive Revenue

Podcast guesting is an more and more common—and efficient—approach to achieve publicity and develop your small business.

Regardless of the focus of your model or enterprise, there are millions of podcasts on the market in your area of interest with built-in audiences. And in the event you can serve these audiences by being a visitor on these podcasts, you may construct your individual viewers and model—and have enjoyable doing it!

Take it from Shane Sams, founding father of Flipped Way of life, a enterprise he runs along with his spouse, Jocelyn. By making an effort to visitor on a minimum of two podcasts per week, their enterprise has blossomed from the connections they’ve made, the viewers members they’ve attracted, and the alternatives they’ve discovered.

Shane particulars his technique for tips on how to be a visitor on a podcast—and tips on how to use visitor podcasting to develop your small business—in his speak at SPI’s Viewers Pushed Summit in October 2021.

On this publish, I’ll share Shane’s three keys that can assist you constantly land your self as a visitor on podcasts in your area of interest. You may study the important thing steps to discovering podcasts that match, tips on how to ask to be on a podcast, and tips on how to make your visitor podcast interview successful.

For those who’re craving much more element on being a profitable podcast visitor, you’ll want to try Shane’s speak, in addition to SPI 547 with Ray Blakney of Podcast Hawk.

Desk of Contents

Step 1: Discover Some Podcasts to Be a Visitor On

There are quite a lot of podcasts on the market to be a visitor on—and a number of other methods to seek out the most effective ones for you.

Meet folks

Web analysis is a good way to seek out podcasters to attach with—and we’ll get to that in a second.

However the finest approach to get on different folks’s reveals is to make a private connection—in individual if potential. As a result of in the event you can meet somebody in actual life, shake their arms, and have a dialog, it is loads simpler to get on their present and begin to construct a long-lasting relationship.

Your finest guess for that’s to take a look at in-person conferences, particularly ones geared towards podcasters, like Podcast Motion and Podfest. And different conferences like Fincon and Social Media Advertising and marketing World are locations the place dozens if not a whole bunch of podcasters hang around.

Now, issues are clearly nonetheless difficult with COVID, and touring isn’t at all times straightforward, so maintain a watch out for digital occasions for podcasters too. 

Fortunately, occasions aren’t the one approach to discover visitor podcasting alternatives. Let’s discover a couple of analysis methods you may put to work from the consolation of your own home workplace!

Make your “80/20 checklist” of podcast targets

Step one is to make an inventory of all of the podcasts you wish to be on. These needs to be divided up in 80/20 vogue: 80 p.c needs to be smaller podcasts that will not have entry to the larger company however nonetheless have a considerable viewers.

The opposite 20 p.c needs to be your dream podcasts, those that make you assume, I do not know if I might ever get on that podcast… nevertheless it certain can be cool.

How do you begin filling out your 80/20 checklist? The primary place to go is Apple Podcasts and different podcast directories like Spotify and Google Podcasts. Have a look at your present’s class, and write down the highest 100 podcasts in that class.

Discover different locations to seek out podcasts that match

One other cool trick to seek out podcasts to be a visitor on: In your podcast app, go to your podcast and scroll right down to the part on the backside that tells you which of them podcasts different folks additionally hearken to. These reveals may be nice targets as effectively.

You’ll be able to even discover Fb teams the place individuals are searching for podcast company. And there are instruments designed to attach podcasters with potential company, together with Podcast Hawk and PodMatch.

Look outdoors your area of interest (however not too far)

While you’re searching for podcasts to visitor on, you don’t have to stay to only one class of reveals—have a look at adjoining audiences too. If your small business is about electronic mail advertising, nevertheless it’s additionally targeted on work-life steadiness and parenting, look in these podcasting classes too.

Simply be sure that the podcasts you’re pondering of concentrating on have audiences which might be related sufficient—you do not wish to simply attain out to any previous podcast. In case your model is all about outer area, a podcast about pet care may not be the most effective match.

The podcasts you goal don’t must be an ideal match. However they need to be within the ballpark.

Do all the above, and it’s best to have an inventory of some hundred podcasts with related (sufficient) audiences to begin reaching out to!

Step 2: Get Your Outreach Emails Prepared

When you’ve obtained your checklist of podcasts to focus on, it’s good to begin reaching out—and electronic mail is one of the best ways to try this.

That is the place you’ve obtained to gin up slightly braveness and never be shy. For those who do not ask, you do not get, so that you’re going to have to achieve out to inform individuals who you might be, why you wish to be on their present, and what you are able to do for them and their viewers.

Your outreach electronic mail wants to point out them that you simply’re a worthwhile visitor who’s going to deliver their viewers a ton of worth.

Right here’s tips on how to write that electronic mail.

Construct rapport

The primary line of your podcast visitor outreach electronic mail ought to state some extent of connection you could have with the individual. Possibly you hearken to their podcast, perhaps you’ve got retweeted them, perhaps you will have a mutual pal.

Begin your electronic mail with that, so you may construct rapport straight away.

Make the ask

The following line of your electronic mail ought to clarify why you’re writing it within the first place. Ask in the event you may be on their present!

This may be so simple as, “I used to be questioning, are you searching for podcast company? I might like to serve your viewers.”

Recommend some matter concepts

Then, inform them what you may speak about and the worth you’ll deliver. Recommend three or 4 matters—and that is tremendous vital—which might be aligned with the content material they produce. You might need to do some analysis right here, so pay attention to at least one or two of their episodes to see what they’re creating. 

Present your worth

Subsequent, don’t be afraid to brag about your self slightly bit (with out making all of it about you). Inform them why it’ll be precious to them to have you ever on the podcast. For those who’ve already finished a couple of visitor podcast appearances, or you will have another media appearances, go forward and checklist them.

Supply to put it up for sale

Then, inform them how one can assist the success of the podcast episode, and of their podcast basically. Do you will have a giant Fb following? A big electronic mail checklist? A fantastic Twitter account? Present that you simply’re prepared to assist make the episode be as profitable as it may be.  

Ask concerning the subsequent step

Subsequent, ask tips on how to ebook your look. Do it’s good to fill out a kind? Is there a reserving calendar you need to use? Doing this may show that you simply’re critical and excited to take the subsequent step.

Say thanks (and provide to return the favor)

Lastly, thank them and log off. And that is key—end with a PS that claims, “I would like to have you ever on my present.” When you have one, in fact. If their podcast aligns with yours, then you need to be glad to introduce them to your viewers similar to you are asking them to introduce you to theirs.

Step 3: Be a Nice Podcast Visitor

Good job! You’ve utilized the above recommendation for tips on how to be a visitor on a podcast, and landed an interview on a terrific present. Now it’s good to profit from the chance. For those who’re questioning tips on how to be a great podcast visitor, put the following tips By being an superior visitor.

Be on time

It goes with out saying, however do not be late to the recording session. Be on time (or slightly early), so you may loosen up into the episode and create one thing nice. Your host will recognize your punctuality, and the content material you create might be all the higher for it.

Be entertaining

Have enjoyable with it. Convey some power to the interview. Don’t rush or really feel like you need to show every thing you recognize in a forty-five-minute interview. However no matter you do, speak about it in a terrific story. Being an superior storyteller is without doubt one of the finest methods to be remembered and get shared.

Give the host what they’re asking for

Keep in mind, it is not about you—you’re occurring this present to make the host look nice. You need the host to like that episode and share it broad and much.

So go in with some humility. Do not forget that somebody is permitting you to go in entrance of their viewers. That is unbelievable.

Reply their questions. Inform them what they wish to know. If the host asks you a query about your greatest failure, do not flip it round into your greatest success. Inform them the way you fell in your face. It’s their present, so honor and respect the chance they’ve created for you.

Don’t be a stranger

Final however not least, keep up a correspondence! Do not simply go on a present and go away and by no means speak to that individual once more. Keep involved with them and construct the connection. And do what you promised, so in the event you stated you’d share the episode on social media and your electronic mail checklist, do it.

Bonus Step: Ask for a Referral

One final tip for you—and granted, that is one that can profit you a minimum of as a lot as it would your host.

After your visitor look, ask them, “Have you ever been on any nice reveals your self currently? One which may be searching for extra company? Or do you will have any associates within the podcast world you could possibly join me with? I would like to exit and be on another reveals.”

Most individuals might be glad to attach you with anyone else who might be the host of your subsequent podcast visitor look.

Unlock the Potentialities of Podcast Guesting

It bears repeating, however the extra you deal with making connections and constructing relationships—whether or not IRL or on-line—the higher your possibilities of getting on somebody’s present.

For those who’re excited concerning the prospects of podcasting guesting, you’ll want to watch Shane’s full speak from Viewers Pushed over on the Group SPI YouTube channel.

Shane has additionally graciously provided a full nuts-and-bolts breakdown of his whole technique for locating reveals and reserving your self as a podcast visitor. Simply go to Flipped Way of life and seize these assets without spending a dime.

I additionally talked about SPI 547 with Ray Blakney, founding father of Podcast Hawk, a terrific paid resolution that takes quite a lot of the work out of getting booked as a visitor on podcasts.

Pat’s interview with Ray has a ton of nice recommendation for succeeding with visitor podcasting, together with customizing and optimizing your electronic mail marketing campaign, extra prep suggestions on your visitor look, pitfalls to concentrate on as a podcast visitor, tech suggestions for getting nice audio high quality, and extra.

You’ll be able to put Podcast Hawk by means of its paces utilizing our affiliate hyperlink at PodcastHawk.com/spi.