Jed Dederick, who spent practically fourteen years at The Commerce Desk, most just lately as its chief income officer, has joined ShopMy as its CRO. He formally began on the creator internet affiliate marketing platform on Oct. 13, and studies to CEO Harry Rein.
On the time Dederick began at The Commerce Desk, digital promoting was “a extremely fragmented market” the place particular person manufacturers or businesses ship insertion orders to particular person publishers. “By the evolution of programmatic, we uncovered the worth of liquidity and automation,” he mentioned. “I see that taking place in creator commerce now.”
The rent comes as ShopMy, launched in 2020 and valued at $1.5
